Meet Gretchen.
The Voice Behind the Vision
"Empowerment isn't a slogan on a T-shirt. It’s the confidence that comes from being prepared when walking into the F&I office. I believe that when a buyer understands the "why" behind the process, the entire automotive industry wins.
No vilifying, no gatekeeping. Education is needed to bridge the gap between the showroom floor & the final signature. Get the keys to the deal & own your journey."
The Mission
It's simple.
Replace the anxiety of the F&I office with the confidence of the "Keys."
Gretchen knows exactly where the industry’s confusing spots are, and she’s dedicated to shining a light on them. By demystifying the "black box" of automotive finance, she teaches consumers how to walk into a dealership prepared, knowledgeable, and confident in their decision.
An Advocate
Gretchen isn’t an adversary to the industry; she’s an advocate. She understands that a prepared, confident customer is a win for everyone.
Her unique approach to automotive financial literacy helps women, the primary influencers of most car purchases become "deal-ready."
This helps dealerships decrease transaction times, improve customer satisfaction, and build lasting professional respect.
The Impact
Whether she is delivering a keynote, leading a workshop, or guest-starring on a morning show, Gretchen is a provocateur and a connector who believes that confidence is the ultimate currency.
She isn't here to help you just "buy a car", she’s here to make sure you own and understand your journey.
world-class facilitator, mentor and leader.
She's been a trusted voice in the automotive industry for over 30 years. She’s seen it all and has imparted her wisdom to thousands of students. A certified coach and Maxwell Leadership speaker and trainer, she’s turned her passion for financial literacy into "Keys to the Deal". As a Certified Financial Education Instructor (CFEI®), she pairs her automotive career with her passion to elevate automotive financial literacy.
A high-energy speaker with a knack for improv and thinking on her feet, Gretchen's experience working nearly every desk in the dealership means she knows what she's talking about.
Don’t take her word for it.
Read some of her reviews and see what makes Gretchen so special – and why she’s earned a 4.97 out of 5-star rating, based on hundreds of audience surveys. i
“Gretchen made learning interesting and easy to comprehend. I held on and everything clicked with the way she was teaching.”
- Anthony B.
"Gretchen made it easy to stay focused and made it fun to learn"
- Lindsay R.
“Gretchen's integrity, honesty, and pure love of helping people better themselves shown through in her. I couldn't have asked for a better experience."
- Adrian B.
Knowledge destroys Fear
Drive away with confidence.
Gretchen Seidel: Automotive expert and founder of Keys to the Deal. Transforming the complex into the clear with confidence & clarity.