Privacy Policy 

Effective Date: January 2024 

Gretchen Seidel ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (gretchenseidel.com, keystothedeal.com), download our resources, book a strategy session, or engage with our services, including the "Keys to the Deal" and "Shift Into Gear" programs.

Please read this Privacy Policy carefully. 

If you do not agree with the terms of this Privacy Policy, please do not access the site.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data

Personally identifiable information that you voluntarily give to us when you subscribe to our newsletter, download a guide(e.g., the 'Deal-Ready Checklist' or 'F&I Translator Guide'), fill out a contact form, or book a session. This information may include your:

Name

Email address

Phone number (if provided during booking)

Any personal details you choose to share in the open text box of our contact forms.

Financial Data

When you book a paid "Private Session," your payment and scheduling are processed securely through a third-party application (such as Calendly and their integrated payment processors like Stripe or PayPal). We do not store financial information, credit card numbers, or bank details on our servers. We encourage you to review the privacy policies of these third-party processors.

Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you viewed directly before and after accessing the Site.

2. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

Deliver the free resources, checklists, and guides you request.

Schedule and facilitate your Private Strategy Sessions or Corporate/School Workshops.

Send you marketing emails, newsletters, and updates regarding the automotive market (you may opt out at any time).

Respond to your customer service requests and general comments.

Improve the functionality, design, and user experience of our website.

Monitor and analyze usage and trends to improve your experience with the Site.

3. Disclosure of Your Information

We value your trust and do not sell, rent, or trade your personal information to third parties. We may share information we have collected about you in certain situations, including:

Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, scheduling (e.g., Calendly), email delivery, hosting services, and customer service.

By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others.

4. Tracking Technologies

Cookies and Web Beacons: We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. You can choose to set your web browser to refuse cookies or alert you when cookies are being sent.

5. Third-Party Websites

The Site may contain links to third-party websites and applications of interest, including TikTok, LinkedIn, Instagram, and Calendly. Once you have used these links to leave our Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

Opt-Out: You can unsubscribe from our marketing email lists at any time by clicking the "unsubscribe" link in the emails we send.

Access & Deletion: You may request to review, update, or delete the personal information we hold about you by contacting us at the email address below.

7. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that, despite our efforts, no security measure is perfect or impenetrable, and no method of data transmission can be guaranteed against interception or other misuse.

8. Policy for Children

We do not knowingly solicit information from or market to children under the age of 13. If we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will alert you about any changes by updating the "Effective Date" of this Privacy Policy.

10. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: hello@keystothedeal.com

© Copyright 2016 - 2026 All rights reserved
Legal Notice | Privacy Policy 

Disclaimer of Independence: Gretchen Seidel is a 30+ year veteran of the automotive industry. Views and educational materials shared on "Keys to the Deal", across this website, and during private consultations are solely her own independent opinions based on her multi-decade career. They do not reflect the official policy, position, or endorsement of any past or future employers, including her current employer.

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